An example might be to plan for:
- a targeted fly-poster and sticker campaign around key venues and other artist gigs
- a social media launch (print and moving image) targeting existing fans and those listing similar artist on social media profiles (find out costs)
- a ticketed event or tour to launch the album or single
- press release and press event targeting key local and music media
P2 Plan an advertising campaign, including:
a) a proposal identifying:
- the product being advertised
- aims and objectives
- target audience
- campaign message
b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements
Schedule, write up of launch date and why you've chosen that launch date
Include in your schedule:
time of year and specific seasonal relevance e.g avoiding Xmas or ready for the easter weekend.
calendar events eg. gig the artist is doing or a major festival or popular local gig
launch of music video,
launch of print campaign - where are you going to distribute print?
launch of album/single
artist tour
artist press interviews
artist long-lead press interviews
artist short-lead press interviews
artist fansite interviews
social media stratergy
competitions
include press from radio, print, digital
include placement of youTube music video, where else you might link the video to (and when)
c) relevant legal/ethical issues
Use details form the ASA website and quote relevant sections mentioned below for merit
M2 As part of their advertising campaign schedule, learners plan for the use of related audio-visual and/or audio advertisements that can be used as part of the advertising campaign.
Learners explain relevant legal and ethical constraints and describe how the regulatory bodies’ codes of conduct and regulations affect their planned campaign
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P2 Plan an advertising campaign, including:
a) a proposal identifying the product being advertised; aims and objectives; target audience; and campaign message
b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements
c) relevant legal/ethical issues
M2 As part of their advertising campaign schedule, learners plan for the use of related audio-visual and/or audio advertisements that can be used as part of the advertising campaign.
Learners explain relevant legal and ethical constraints and describe how the regulatory bodies’ codes of conduct and regulations affect their planned campaign
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